SYRACUSE, N.Y. – American Dairy Association North East (ADANE) is working with three retail chains during National Dairy Month to provide fresh milk to families in need through the Fill a Glass with Hope® campaign.

Together with the Pennsylvania Dairymen’s Association and Feeding Pennsylvania, ADA North East kicked off the month-long campaign with Weis Markets at its store in Selinsgrove, Pa., on Monday, June 2. Safeway and Market 32/Price Chopper stores will also participate in the program this month.

Milk is one of the most requested items at food banks, but one of the least donated because of its perishability. Dairy farmers recognized this need and set the Fill a Glass with Hope campaign into motion more than 10 years ago.

“Dairy farmers and dairy checkoff made it a priority to help get milk on the tables of local families in need while creating a new distribution channel for milk and dairy products, which is why we started Fill a Glass with Hope a decade ago,” said ADA North East CEO John Chrisman. “We’re so fortunate that we have local partners who share the same vision, enabling the campaign to provide more than 47 million servings of milk to people in need.”

During June, customers are encouraged to donate at checkout to support the campaign. Last year, dairy checkoff’s in-store retail campaigns raised more than $555,000 through register checkout donations.

ADA North East also helps food banks and pantries secure coolers through grant programs and other donations to buy and store milk and dairy products for their local communities. In 2024, food banks across the region were able to purchase more than $2 million of dairy products thanks to these programs.

The 10th anniversary campaign launched at the 2025 Pennsylvania Farm Show in January secured sponsorship donations of $181,500.